Redken was created in 1960 by actress Paula Kent, who believed in the power of science. Realizing that there were no products on the market that took a scientific approach to haircare, Kent developed Redken - the first-ever hair brand to utilize the power of protein, moisture and acidic pH.
Moroccanoil co-founder Carmen Tal was miles from home when she first experienced an argan oil hair treatment while traveling. After witnessing the transformation of her hair—from damaged and dry to shiny, smooth, and manageable—she began a quest to share the magic of Moroccanoil Treatment with women across the globe.
No more boring hair care routines. From our decadent textures to our iconic fragrances, every product we create is designed to offer you a unique sensorial experience. Precious ingredients and our salon grade formulas help you achieve healthy and gorgeous hair effortlessly.
From in-the-salon to at-home hair care, our products will sweeten up your self-care.
Loma is a professional hair care brand known for high-performing products that prioritize healthy ingredients and sustainable practices. Infused with natural botanicals, essential oils, and free from sulfates, parabens, and glutens, Loma formulations are crafted to nourish the hair while being kind to the environment.




